5 Common Terms in Digital Marketing that You Need to Understand
on 19/09/2020

It is only natural for entrepreneurs to take advantage of technological developments to develop their business. One of them, technological developments are used for strategies, efforts, or business marketing tips. In recent years, many businesses have taken advantage of digital marketing in their marketing tips. However, of course before applying it, you as a businessman need to understand the terms contained in Digital Marketing.

Have you considered utilizing Artificial Intelligence (AI) features in your marketing campaign? Are you using keyword relevance to improve your Search Engine Optimization (SEO) results? Do you know what the Lookalike Audience feature is on the Facebook advertising platform? Are you optimizing your AdWords ranking by increasing your Quality Score?

These terms are familiar terms in the world of digital marketing in this century. In more detail, here are five terms commonly heard in the world of digital marketing that you need to know!

Artificial Intelligence (AI)

AI is a digital marketing term that started to be popular from around 2017. However, AI technology itself is increasingly developing and easier to use by users, especially in marketing practices. To put it more specifically, AI is a field of computer science that emphasizes the creation of intelligent machines that work and react like humans. With AI, activities such as speech recognition response, planning and problem solving related to business and marketing can now be automated.

However, what does AI mean for digital marketing? Many people thought that marketers who started using AI would benefit enormously. AI can really work effectively to improve business marketing performance.

3 Stages of AI-Generated Consumer Experience

  • Attract consumers’ attention

Natural language processing (NLP) and generalizing natural language (NLG) used in AI can automate and accelerate the creation of content strategies for marketing needs. The content created is expected to attract consumers’ attention to buy your business products.

  • Conversion

AI systems can personalize and test landing pages and increase marketing conversions. Landing pages are web pages that customers automatically visit when they click on AdWord, AdBanner, and other types of digital advertising that you create. Conversion is the result of a web or social media visitor’s decision to buy your products or services when they finish visiting your business’s web or social media.

  • Provide customer satisfaction

AI features can enhance the customer experience by giving buyers a lot more information than they want.

Contextual Marketing

These terms serve to provide the right content at the right time based on the preferences of a potential client or customer. By using consideration of target customer behavior and generating brand awareness (Brand Awareness), Contextual Marketing provides more effective results for business marketers. This increases the accuracy of your ad targeting based on information from the public such as recent search results and web history commonly accessed through search engines such as Google and others. The goal is clearly to offer your business products and services to target customers.

Benefits of Contextual Marketing for Marketers:

  • Cost effectiveness

You as a marketer do not need large investment funds. You only need to collect the right data in a tool commonly called 3 day master class Customer Relationship Management (CRM).

  • Target Traffic

By focusing on specific behaviors and demographics, you can give your business prospects a time when the prospect will make a buying decision.

  • Enhanced User Experience

Contextual Marketing is highly personalized, marketing messages are delivered to consumers in a timely manner and positioned strategically. This is more efficient than you “bombarding” them with marketing messages they really don’t want.

  • Increased Customer Engagement

You can not only introduce your brand in front of customers. But you can encourage active customer participation in your brand by leveraging Contextual Marketing.

  • Not Disturbing Consumers

With the right timing and conditions, your marketing tips will not look like regular advertising. Instead, your marketing message will emerge as a solution to consumer problems.

  • Greater Sales and Income

Your marketing is conditioned and personalized to the right target, the conversion rate will be higher and sales will increase.