What Do You Need to Do as a Content Creator to Make a Podcast Stand Out?


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You really do need to find your niche – the voice that is all yours if you are going to do your research correctly and establish a clear message. People tend to dip in and out of podcasts but if they find something interesting and useful to them, they are going to stay invested – it really comes down to them viewing you as a voice they can trust.

From a logistical point of view, make sure you have high production values. Paying a little for a semi-professional kit can really be worthwhile. If people are going to use their time to listen to you and your voice, you really should make sure the production is of high-quality!

Is it necessary for marketers to take notice of the opportunity podcasts offer via product placement and sponsorship? Most certainly it is – this is an area that has hardly been tapped …