Made in Italy – is there a greater label you can find on a chunk of furniture, garments, or anything associated to design? In those days, design tradition aimed to create finished, functional merchandise, whereas in the present day – in what has in a certain sense grow to be a ‘mass career’ – design generates processes more than merchandise, and seems primarily as a form of self-representation of the designer’s means to think about, create and innovate.
Based in Pesaro in 1961 by the brothers Valter and Elvino Scavolini, in a number of years the agency was remodeled from a small crafts workshop manufacturing kitchens into one of the crucial necessary Italian industrial firms, conquering and sustaining a position of management in Italy since 1984.
Most of the concerned designers are already effectively established at an international stage and are employed by essential firms within the industry, many others take care of the art word and small-scale manufacturing, and lots of others as effectively are actual makers, capable of control all the means of a product, from the idea to the communication.
The programme, which can begin with a new batch every January, seeks to guide the individuals via varied stages: Digital camera Moda will help the designers discover contacts with producers and distributors and help them tell their tales on digital platforms.
Excessive-high quality Italian furnishings, over the years, have passed from the status of functional objects to that of true objects of want, because of an industrial and cultural course of that mixes craftsmanship, innovation, creativity and originality, identified all around the world as made in Italy.